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Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E. - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
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Classical conditioning of consumer attitudes : 4 experiments in an advertising context
Stuart, Elnora W. - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 334-349
Persistent link: https://www.econbiz.de/10001068359
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Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia - In: Journal of marketing research : JMR 24 (1987) 4, pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
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Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.; Rothschild, Michael; Churchill, … - In: Journal of marketing research : JMR 25 (1988) 1, pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
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Werbepsychologische Aspekte der Auswahl von Fotomodellen
Mayer, Hans - In: Jahrbuch der Absatz- und Verbrauchsforschung 31 (1985) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10001011322
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The distorted mirror : reflections on the unintended consequences of advertising
Pollay, Richard W. - In: Journal of marketing 50 (1986) 2, pp. 18-36
Persistent link: https://www.econbiz.de/10001012002
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Die inneren Bilder der Konsumenten : Messung, Verhaltenswirkung, Konsequenzen für d. Marketing
Kroeber-Riel, Werner - In: Marketing : ZFP ; journal of research and management 8 (1986) 2, pp. 81-96
Persistent link: https://www.econbiz.de/10001015065
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Affective responses mediating acceptance of advertising
Batra, Rajeev - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
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Consumer research and semiotics : exploring the morphology of signs, symbols, and significance
Mick, David Glen - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 196-213
Persistent link: https://www.econbiz.de/10001018731
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The effect of verbal and visual components of advertisements on brand attitudes
Mitchell, Andrew A. - In: Journal of consumer research : JCR ; an … 13 (1986) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10001018876