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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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Masters of Advertising Copy (RLE Marketing)
Frederick, J. George - 2014
Advertising -- Chapter VII: Copy - Good, Bad and Indifferent -- Chapter VIII: The Research Basis of Copy -- Chapter IX: Axioms of … Contents -- Preface -- Introduction -- Words are the Working Tools -- Chapter I: Advertising Copy and the Writer -- Chapter II …: The Advertising Writer Who is Bigger than His Ad -- Chapter III: Human Appeals in Copy -- Chapter IV: The Underlying …
Persistent link: https://www.econbiz.de/10012223131
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Vom Pitch zum Award : wie Werbung gemacht wird ; Insights in eine ungewöhnliche Branche
Burrack, Heiko; Nöcker, Ralf - 2008
Persistent link: https://www.econbiz.de/10003586432
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Écrivains malgré tout? : une histoire des rédacteurs de la publicité française du XIXe siècle à nos jours
Pelier, Nathalie - 2015
Persistent link: https://www.econbiz.de/10011417154
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Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun; Desmarais, Fabrice; Weaver, C. Kay - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
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Masters of advertising copy
Frederick, Justus George (contributor) - 2015 - Repr. by Garland Publishing Inc. 1985
Persistent link: https://www.econbiz.de/10010417953
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Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.; Borgerson, Janet L. - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
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Das Arbeitsfeld Werbung : Berufe - Ausbildung - Einsatz
Weeser-Krell, Lothar M. - 1991 - 2., veränd. Aufl.
Persistent link: https://www.econbiz.de/10012699144
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Indian advertising : laughter & tears; 1950 to 2013
Chaudhuri, Arun - 2014
Persistent link: https://www.econbiz.de/10014010552
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134