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Persistent link: https://www.econbiz.de/10011381354

Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits

Lang, Stefan; Steiner, Winfried J.; Weber, Anett; … - In: European journal of operational research : EJOR 246 (2015) 1, pp. 232-241

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An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future

Al-Kwifi, Osama Sam; Ahmed, Zafar U. - In: Journal of management history : JMH 21 (2015) 2, pp. 172-193

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It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline

Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-213

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The dimensions of prescription drug brand personality as identified by consumers

Leonard, Erica; Katsanis, Lea Prevel - In: The journal of consumer marketing 30 (2013) 7, pp. 583-596

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Ethnography and co-creation in a Portuguese consultancy : wine branding research as an example

Oliveira, Pedro - In: Journal of business anthropology 1 (2012) 2, pp. 197-217

As ethnography branches into the fields of business, marketing research, innovation and design research, anthropologists working outside academic contexts are developing a set of practices that in many ways mirror the work of academic anthropology and in other ways diverge from it. Drawing from...

Persistent link: https://www.econbiz.de/10010247081

Brand personality: a meta-analytic review of antecedents and consequences

Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216

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Modelling air carrier choices with a Segment Specific Cross Nested Logit model

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Damaging brands through market research : can customer involvement in prediction markets damage brands?

Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248

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Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches

Qian, Yi; Xie, Hui - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 437-448

Persistent link: https://www.econbiz.de/10010370700