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Der Erfolg von Handelsmarken : welche Strategien die Position der Marke stärken ; Ergebnisse einer umfangreichen Studie
Ahlström, Christian; Gesper, Tilo - 2007
Persistent link: https://www.econbiz.de/10004889430
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10004890670
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Learning from Winners : how the ARF David Ogilvy Award Winners use market research to create advertising success
Pettit, Raymond C. - 2008
Persistent link: https://www.econbiz.de/10004896020
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Lebensstile in den neuen Bundesländern
Winkler, Andreas R. (contributor) - 1991
Persistent link: https://www.econbiz.de/10004899647
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The practice of market research : an introduction
MacGivern, Yvonne - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004920706
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Marketing research
Birks, David F. (contributor)
Persistent link: https://www.econbiz.de/10004924227
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Online-Marktforschung : Möglichkeiten und Grenzen
Nolden, Markus - 2008
Persistent link: https://www.econbiz.de/10004926445
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Experimenting with the consumer : the mass testing of risky products on the American public
Shapo, Marshall S. - 2009
Persistent link: https://www.econbiz.de/10004928345
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Fundamentals of marketing
Raju, M. S.; Prabhakara, Rao J. V. - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004928711
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Marketing research
Burns, Alvin C.; Bush, Ronald F. - 2010 - 6. ed., Global ed.
Persistent link: https://www.econbiz.de/10008735357