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94
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90
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73
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72
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68
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65
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65
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65
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62
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62
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61
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57
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54
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53
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51
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51
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51
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50
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50
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49
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49
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49
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48
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48
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46
Kuß, Alfred
46
Backhaus, Klaus
45
Dichtl, Erwin
43
Kreutzer, Ralf T.
42
Diller, Hermann
41
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41
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40
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40
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40
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39
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
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51
Readings in
marketing
MacNair, Malcolm P.
;
Hansen, Harry L.
-
1949
-
1. ed., 3. impression
Persistent link: https://www.econbiz.de/10000678603
Saved in:
52
Marketing
Heidingsfield, Myron Samuel
-
1968
-
2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Saved in:
53
Psychologie im
Marketing
Palupski, Rainer
-
1999
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000683441
Saved in:
54
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
55
Kritik der Markttheorie
Fischer-Winkelmann, Wolf F.
(
contributor
); …
-
1975
Persistent link: https://www.econbiz.de/10000532791
Saved in:
56
Market : review for
marketing
theory and practice
Hrvatsko Društvo za Marketing
;
Sveučilište u Zagrebu …
-
1993-: Zagreb : Školska Knjiga
-
Nachgewiesen 5.1993 -
Persistent link: https://www.econbiz.de/10000536429
Saved in:
57
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
58
Marketinggrundlagen : Grundlagen und Entwicklung des
Marketing
,
Marketing
-Management, Marktforschung, Produkt- und Dienstleistungspolitik, Preispolitik, Distributionspolitik, Kommu...
Neu, Matthias
-
1998
-
2., verb. und wesentlich erw. Aufl
Persistent link: https://www.econbiz.de/10000652063
Saved in:
59
Einführung in die
Marketing
-Lehre
Bänsch, Axel
-
1998
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10000656359
Saved in:
60
Reflections on the futures of
marketing
: practice and education
Lehmann, Donald R.
(
ed.
);
Jocz, Katherine E.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000646730
Saved in:
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