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Not all eyeballs are created equal : a structural equilibrium model of television advertisers, networks, and viewers

Wilbur, Kenneth C. - 2005

Persistent link: https://www.econbiz.de/10003953842

Price coordination in two-sided markets : competition in the TV industry

Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2010

The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels while viewer prices are set by distributors (e.g. cable operators). The...

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Vampire in der Werbung : die Bedeutung der Blickregistrierung für die Werbewirkungsmessung

Hofer, Natalie; Klaghofer, Kathrin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 1, pp. 41-45

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Einflussfaktoren auf die Entwicklung der Werbekompetenz bei Kindern

Terlutter, Ralf; Spielvogel, Julia - In: Der Markt : international journal of marketing 49 (2010) 1, pp. 17-41

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Measuring situational triggers of television channel switching

Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150

Persistent link: https://www.econbiz.de/10003989403

Television advertisements and children's buying behaviour

Priya, Pankaj; Baisya, Rajat K.; Sharma, Seema - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 151-169

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Children's buying behaviour in China : a study of their information sources

Ying, Fan; Li, Yixuan - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 170-187

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Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness

Micu, Anca Cristina; Plummer, Joseph T. - In: Journal of advertising research 50 (2010) 2, pp. 137-153

Persistent link: https://www.econbiz.de/10003991896

Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?

Dix, Stephen Richard; Bellman, Steven; Haddad, Hanadi; … - In: Journal of advertising research 50 (2010) 2, pp. 154-161

Persistent link: https://www.econbiz.de/10003991902

Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries

Zigmond, Dan; Stipp, Horst - In: Journal of advertising research 50 (2010) 2, pp. 162-168

Persistent link: https://www.econbiz.de/10003991905

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