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How effective is colour television advertising? A report prepared for the BBTA
Twyman, William Anthony - 1969
Persistent link: https://www.econbiz.de/10000617025
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The radio and television commercial
Book, Albert C.; Cary, Norman D. - 1978 - 2. print
Persistent link: https://www.econbiz.de/10000558752
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Fernsehwerbung : theoretische Analysen und empirische Befunde
Friedrichsen, Mike (ed.) - 1999
Persistent link: https://www.econbiz.de/10001406293
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Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.; Claassen, Wilma; Brus, Britta - In: Journal of consumer policy : consumer issues in law, … 21 (1998) 2, pp. 171-194
Persistent link: https://www.econbiz.de/10001351656
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An empirical analysis of the demand for commercial television advertising
Masih, Rumi - In: Applied economics 31 (1999) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10001364275
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Television Advertising
Agnew, Clark M.; O'Brien, Neil - 1958
Persistent link: https://www.econbiz.de/10001390816
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Monopole télévisuel et publiphobie
Sonnac, Nathalie - 1999
Persistent link: https://www.econbiz.de/10001391182
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Food and nutrition messages communicated through prime-time television
Avery, Rosemary J. (contributor) - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10001231656
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The effectiveness and targeting of television advertising
Shachar, Ron - In: Journal of economics & management strategy : JEMS 7 (1998) 3, pp. 363-396
Persistent link: https://www.econbiz.de/10001247585
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The market information system and personalized exchange : business practices in the market for television audiences
Phalen, Patricia F. - In: The journal of media economics 11 (1998) 4, pp. 17-34
Persistent link: https://www.econbiz.de/10001249566