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Role portrayals in British mag...
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1
Negotiating subcultural authenticity through interpretation of mainstream advertising
Mikkonen, Ilona
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 303-326
Persistent link: https://www.econbiz.de/10003978127
Saved in:
2
Das Bild von Mann und Frau in der Werbung : eine Inhaltsanalyse zur Geschlechtsspezifität der Menschendarstellung in der Anzeigenwerbung ausgewählter Zeitschriften unter besonderer...
Hastenteufel, Regina
-
1980
Persistent link: https://www.econbiz.de/10000007094
Saved in:
3
Sexual issues : the analysis of female role portrayal preferences in Taiwanese print ads
Lin, Chyong-ling
- In:
Journal of business ethics : JOBE
83
(
2008
)
3
,
pp. 409-418
Persistent link: https://www.econbiz.de/10003783311
Saved in:
4
The construction of beauty : a cross-cultural analysis of
women
's magazine advertising
Frith, Katherine
;
Shaw, Ping
;
Cheng, Hong
- In:
The advertising and consumer culture reader
,
(pp. 193-206)
.
2009
Persistent link: https://www.econbiz.de/10003848381
Saved in:
5
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
Saved in:
6
The effectiveness of female nudity in advertising in three European countries
Dianoux, Christian
;
Linhart, Zdenek
- In:
International marketing review
27
(
2010
)
5
,
pp. 562-578
Persistent link: https://www.econbiz.de/10008906852
Saved in:
7
The information processing of print advertisements by middle-aged
women
Chattopadhyay, Tuhin
- In:
Decision
37
(
2010
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
Saved in:
8
A content analysis of financial services magazine print ads : are they reaching woment?
Lawson, Diana
;
Borgman, Richard
;
Brotherton, Timothy
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10003701662
Saved in:
9
Glocal understandings : female readers' perceptions of the new woman in Chinese advertising
Hung, Kineta H.
;
Li, Stella Yiyan
;
Belk, Russell W.
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
6
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10003560628
Saved in:
10
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St.
- In:
Journal of business & economics research
8
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
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