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Marketing : real people, real decisions
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.; … - 2013 - 2nd European ed
Persistent link: https://www.econbiz.de/10009678473
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The role of Geodemographics in segmenting and targeting consumer markets : a delphi study
Mitchell, Vincent-Wayne; MacGoldrick, Peter J. - 2007
Persistent link: https://www.econbiz.de/10003538918
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Consumer confusion proneness : scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 697-721
Persistent link: https://www.econbiz.de/10003558912
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Experiencing atmospherics : the moderating effect of mall experiences on the impact of individual store atmospherics on spending behavior and mall loyalty
Vilnai-Yavetz, Iris; Gilboa, Shaked; Mitchell, Vincent-Wayne - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665923
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The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne; Balabanis, George - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502674
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Your data is my data : a framework for addressing interdependent privacy infringements
Kamleitner, Bernadette; Mitchell, Vincent-Wayne - In: Journal of public policy & marketing 38 (2019) 4, pp. 433-450
Persistent link: https://www.econbiz.de/10012534258
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Investigating consumer confusion proneness cross-culturally : empirical evidence from the USA, Germany, and Thailand
Walsh, Gianfranco; Lindridge, Andrew; Mitchell, … - In: International journal of markets and business systems 2 (2016) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10011715890
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"There is no place like my mall" : consumer reactions to the absence of mall experiences
Vilnai-Yavetz, Iris; Gilboa, Shaked; Mitchell, Vincent-Wayne - In: The journal of services marketing 36 (2022) 4, pp. 563-583
Persistent link: https://www.econbiz.de/10013407563
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Tales of the unexpected : teaching turmoil and triumphs in times of crisis
Mitchell, Vincent-Wayne; Rippe, Cindy; Kemp, April - In: Journal of marketing education : JME 44 (2022) 2, pp. 131-133
Persistent link: https://www.econbiz.de/10013473679
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Malls designed for inclusion? : emotional experience of irritating aspects of the mallscape that distance consumers with disabilities
Vilnai-Yavetz, Iris; Gilboa, Shaked; Mitchell, Vincent-Wayne - In: The journal of services marketing 38 (2024) 3, pp. 344-368
Persistent link: https://www.econbiz.de/10014516048