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Marketing and advertising regulation : the Federal Trade Commission in the 1990s
Murphy, Patrick E. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000845092
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Corrective advertising - the Federal Trade Commission's : new remedy against deceptive advertising
Grimes, Warren S. - In: Gewerblicher Rechtsschutz, Urheberrecht, …, (pp. 359 - 367). 1973
Persistent link: https://www.econbiz.de/10014537715
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Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan; Lumpkin, James R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
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When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal - In: Journal of promotion management : JPM 20 (2014) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
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Attitudes toward advertising and advertising regulation among college students in Egypt
Bagnied, Mohsen; Speece, Mark; Hegazy, Ibrahim - In: Journal of international consumer marketing 33 (2021) 5, pp. 493-511
Persistent link: https://www.econbiz.de/10012650578
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How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.; Grimm, Pamela E. - In: Journal of public policy & marketing 38 (2019) 1, pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
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How encouraging niceness can incentivize nastiness : an unintended consequence of advertising reform
Jung, Minah H.; Critcher, Clayton R. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 147-161
Persistent link: https://www.econbiz.de/10011819719
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Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu; Xu, Hao; Abdollahi, Maral - In: International journal of advertising : the review of … 42 (2023) 1, pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
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Raising red flags : the change in deceptive advertising of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative
Avery, Rosemary J.; Cawley, John H.; Eisenberg, Matthew; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 129-139
Persistent link: https://www.econbiz.de/10009753872