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A cross-national comparison of consumer perceptions of service recovery
Lee, Kyuho; Khan, Mahmood A.; Ko, Jae-youn - In: Journal of travel and tourism marketing 24 (2008) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003778618
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Acceptance of genetically modified food : comparing consumer perspectives in the United States and South Korea
Nayga, Rodolfo M.; Fisher, Mary Gillett; Onyango, Benjamin - In: Agricultural economics : the journal of the … 34 (2006) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10003325010
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Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
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Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
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A cross-cultural comparison analysis of customer attitudes toward mobile phone services in the US and Korea
Cho, Yoon C. - In: International business and economics research journal 8 (2009) 4, pp. 13-25
Persistent link: https://www.econbiz.de/10003850435
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Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol; Lee, Thae Min - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
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Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung; Rabolt, Nancy J. - In: Psychology & marketing 26 (2009) 8, pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
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Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae; Cude, Brenda J. - In: Journal of international consumer marketing 21 (2009) 4, pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers
Yang, Kiseol; Jolly, Laura D. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 502-508
Persistent link: https://www.econbiz.de/10003906229
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How to design international loyalty programs
Kuester, Sabine; Heß, Silke; Stier, Martin - 2009
Persistent link: https://www.econbiz.de/10003932833