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Configuration and coordination of global advertising
Hite, Robert E.; Fraser, Cynthia - In: Journal of Business Research 21 (1990) 4, pp. 335-344
Persistent link: https://www.econbiz.de/10005465901
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Impact of international marketing strategies on performance in diverse global markets
Fraser, Cynthia; Hite, Robert E. - In: Journal of Business Research 20 (1990) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10005473560
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Compensation as an alternative to ownership in developing markets : beliefs, attitudes and uses
Fraser, Cynthia - In: Journal of world trade : law, economic policy, public policy 22 (1988) 6, pp. 95-106
Persistent link: https://www.econbiz.de/10001081698
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Meta-analyses of attitudes toward advertising by professionals
Hite, Robert E. - In: Journal of marketing 52 (1988) 3, pp. 95-103
Persistent link: https://www.econbiz.de/10001054847
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An adaptive utility approach for improved use of marketing models
Fraser, Cynthia - In: Journal of marketing 52 (1988) 4, pp. 96-103
Persistent link: https://www.econbiz.de/10001056291
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Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term
Fraser, Cynthia - In: Psychology & marketing 31 (2014) 10, pp. 813-827
Persistent link: https://www.econbiz.de/10010484340
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Business statistics for competitive advantage with Excel 2007 : basics, model building, and cases
Fraser, Cynthia - 2009
Persistent link: https://www.econbiz.de/10004927664
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Business statistics for competitive advantage with Excel 2010 : basics, model building, and cases
Fraser, Cynthia - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009527974
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Face-to-face advance contact and monetary incentives effects on mail survey return rates, response differences, and survey costs
Bellizzi, Joseph A.; Hite, Robert E. - In: Journal of Business Research 14 (1986) 1, pp. 99-106
Persistent link: https://www.econbiz.de/10005477470
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Retailers' offerings and elderly consumers' needs: Do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of Business Research 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10005477666