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Att förandra teknik : en studie utifr°an anställdas kunskap och interesse
Mattsson, Jan - 1983
Persistent link: https://www.econbiz.de/10000768066
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Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 5, pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
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Developing a strategic abstraction tool for service innovation
Mattsson, Jan - In: Journal of strategic marketing 18 (2010) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10003978351
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Customer Relationship Management (CRM) as innovation : taking care of the right customers
Mattsson, Jan - In: Innovation and the creative process : towards …, (pp. 48-56). 2008
Persistent link: https://www.econbiz.de/10003596259
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Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan - In: Journal of strategic marketing 20 (2012) 4, pp. 313-322
Persistent link: https://www.econbiz.de/10009577756
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Strategic reflexivity in industrial service innovation : managing inter-organisational conflict
Mattsson, Jan - In: Innovation of strategic reflexivity, (pp. 210-222). 2015
Persistent link: https://www.econbiz.de/10010528763
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True Marketing : a value based philosophy for strategic marketing
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 3, pp. 175-188
Persistent link: https://www.econbiz.de/10003751290
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How bank loan officers evaluate persons applying for credit
Mattsson, Jan - In: Dienstleistungsmarketing : eine Bestandsaufnahme ; …, (pp. 151-170). 1993
Persistent link: https://www.econbiz.de/10001284699
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The IPOET matrix : measuring resource integration
Sund, Kristian Johan; Barnes, Stuart; Mattsson, Jan - In: International Journal of Organizational Analysis 26 (2018) 5, pp. 953-971
Purpose: The recently developed resource orchestration theory studies the processes by which managers handle resources to create competitive advantages. According to this theory, it is the way that resources interact with each other that results in such advantages. Resource integration, i.e....
Persistent link: https://www.econbiz.de/10012070597