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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10003398380
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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992
Persistent link: https://www.econbiz.de/10013501733
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Chinese childrenś understanding of commercial communications : a comparison of cognitive development and social learning models
Chan, Kara; MacNeal, James U. - In: Journal of economic psychology : research in economic … 27 (2006) 1, pp. 36-56
Persistent link: https://www.econbiz.de/10003278057
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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992 - 1. print.
Persistent link: https://www.econbiz.de/10004141697
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Children as consumers : insights and implications
MacNeal, James U. - 1987
Persistent link: https://www.econbiz.de/10004779954
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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10004879534
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Consumer behavior : an integrated approach
MacNeal, James U. - 1982
Persistent link: https://www.econbiz.de/10000055153
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Cognitive dissonance and consumer behavior
MacNeal, James U. - In: Dimensions of consumer behavior, (pp. 119-123). 1969
Persistent link: https://www.econbiz.de/10002479352
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The promise of marketing in higher education : where we have been, where we are and where we are going
Madden, Charles S. - In: The Routledge companion to nonprofit marketing, (pp. 280-296). 2008
Persistent link: https://www.econbiz.de/10003592643
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Advertising in the "age of me"
McNeal, James U. - In: Business horizons 22 (1979) 4, pp. 34-38
Persistent link: https://www.econbiz.de/10003623376