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Building brand community
McAlexander, James H.; Schouten, John W.; Koenig, Harold F. - 2009
Persistent link: https://www.econbiz.de/10003784670
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Reporting ethnographic research: bringing segments to life through movie making and metaphor
Martin, Diane M.; Schouten, John W.; McAlexander, James H. - In: Handbook of qualitative research methods in marketing, (pp. 361-370). 2006
Persistent link: https://www.econbiz.de/10003446345
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Transcendent customer experience and brand community
Schouten, John W.; McAlexander, James H.; Koenig, Harold F. - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
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Contextual influences : building brand community in large and small colleges
McAlexander, James H.; Koenig, Harold F. - In: Journal of marketing for higher education 20 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10008653910
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Communitas interruptus : consumer experiences of leaving community
McAlexander, James H.; DuFault, Beth - In: Strong brands, strong relationships, (pp. 250-262). 2015
Persistent link: https://www.econbiz.de/10011313565
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The marketization of religion : field, capital, and consumer identity
McAlexander, James H.; Leavenworth Dufault, Beth; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 858-875
Persistent link: https://www.econbiz.de/10010473356
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Millennials and Boomers : increasing alumni affinity and intent to give by target market segmentation
McAlexander, James H.; Koenig, Harold F.; DuFault, Beth - In: International journal of nonprofit and voluntary sector … 21 (2016) 2, pp. 82-95
Persistent link: https://www.econbiz.de/10011493842
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Building communities of philanthropy in higher education : contextual influences
McAlexander, James H.; Koenig, Harold F. - In: International journal of nonprofit & voluntary sector … 17 (2012) 2, pp. 122-131
Persistent link: https://www.econbiz.de/10009739787
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Advancement in higher education : the role of marketing in building philanthropic giving
McAlexander, James H.; Koenig, Harold F.; DuFault, Beth - In: Journal of marketing for higher education 24 (2014) 2, pp. 243-256
Persistent link: https://www.econbiz.de/10010442297
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Federal Trade Commission Bureau of Consumer Protection, 1978 - 1979
Scammon, Debra L. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 205-208
Persistent link: https://www.econbiz.de/10010439113