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Marketplace or reseller? : platform strategy in the presence of customer returns

Wang, Lisha; Chen, Jing; Song, Huaming - In: Transportation research / E : an international journal 153 (2021), pp. 1-20

Persistent link: https://www.econbiz.de/10013209980

Sales management of the chain retail establishments

Zolotukhina, Elena B.; Bakharev, Volodymyr V.; … - In: International journal of business policy and economics 14 (2021) 1, pp. 1-9

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Channel strategies for dual-channel firms to counter strategic consumers

He, Peng; He, Yong; Zhou, Li - In: Journal of retailing and consumer services 70 (2023), pp. 1-15

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Dynamic Competitive Analysis in Marketing : Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995

Jørgensen, Steffen - 1996

The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The...