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Entscheidungsunterstützungssysteme für das Marketing-Management : Gestaltungs- und Implementierungsansatz für die Konsumgüterindustrie

Brombacher, Reinhard - 1988

Persistent link: https://www.econbiz.de/10013193983

Die Organisation des Marketing-Rechts-Management : Formen und institutionelle Probleme der Zusammenarbeit von Marketingmanagern und Rechtsexperten in Grossunternehmen der Konsumgüt...

Partu, Detlev - 1985

Persistent link: https://www.econbiz.de/10013203983

Marketing-quality interface : an empirical analysis of FMCG customers

Khalil, Sumreen - In: Cogent business & management 8 (2021) 1, pp. 1-20

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...

Persistent link: https://www.econbiz.de/10012666005

Consumers' attitudes toward products and associated marketing unethicality as predictors of buying and using preferences : the case of Russia

Kvasova, Olga - In: Journal of East-West business 18 (2012) 2, pp. 95-131

Persistent link: https://www.econbiz.de/10009632219

Structure of channel management and agency theory : relationship marketing approach for fast moving consumer goods (FMCG) business

Trihatmoko, R. Agus; Harsono, Mugi; Wahyuni, Salamah; … - In: Inventi impact: retailing & consumer services (2019) 1, pp. 17-30

Persistent link: https://www.econbiz.de/10012287681

FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing

Schmutzler, Alexander René - 2015

Persistent link: https://www.econbiz.de/10011576864

A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model

Tournois, Laurent - In: The journal of applied business research 32 (2016) 5, pp. 1475-1493

Persistent link: https://www.econbiz.de/10011591396

Global products marketing strategy of two European MNCs in Vietnam

Wafler, Beat Hans; Badir, Yuosre F. - In: The journal of product & brand management 26 (2017) 6, pp. 573-588

Persistent link: https://www.econbiz.de/10011801099

Distribution strategies toward nanostores in emerging markets : the Valencia case

Boulaksil, Youssef; Belkora, M. Jaafar - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 505-517

Persistent link: https://www.econbiz.de/10011784198

Marketingwissen schneller finden und vernetzen

Della Schiava, Manfred; Ehniß, Barbara - In: Wissensmanagement, Wissenstransfer, Wissensnetzwerke : …, (pp. 117-126). 2010

Persistent link: https://www.econbiz.de/10014563413