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Global consumer segmentation versus local market orientation : empirical findings

Yavas, Ugur; Verhage, Bronislaw J.; Green, Robert T. - 2006

Persistent link: https://www.econbiz.de/10003410961

The perceived risk-brand loyalty relationship : an international perspective

Verhage, Bronislaw J. (contributor) - In: Journal of global marketing 3 (1990) 3, pp. 7-22

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Will a global marketing strategy work? : an energy conservation perspective

Verhage, Bronislaw J. - In: Journal of the Academy of Marketing Science 17 (1989) 2, pp. 129-136

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Cross-cultural differences in consumer attitudes and their implications for complaint management

Richins, Marsha L. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 197-206

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Purchasing roles in the family : an analysis of instrumental and expressive decision making

Verhage, Bronislaw J.; Green, Robert T. - In: European research : marketing, opinion, advertising 9 (1981) 1, pp. 3-10

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Household Purchasing Decisions: How do American and Dutch Consumers Differ?

Green, Robert T.; Verhage, Bronislaw J.; Cunningham, … - In: European Journal of Marketing 15 (1981) 1, pp. 68-77

Investigates husband/wife influence on purchasing decisions for a variety of goods and services in the Netherlands and in the USA. Reveals that there are substantial differences between the two countries, with the US wife having a greater autonomous role than the Dutch. Indicates that this could...

Persistent link: https://www.econbiz.de/10014725030