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Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing : ZFP ; journal of research and management 29 (2007) 3, pp. 195-210
Persistent link: https://www.econbiz.de/10003522891
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Price-setting in business-to-business markets
Brennan, Ross; Canning, Louise; McDowell, Raymond - In: The marketing review 7 (2007) 3, pp. 207-234
Persistent link: https://www.econbiz.de/10003538029
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Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
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What type of framing message is more appropriate with nine-ending pricing?
Choi, Jungsil; Lee, Kiljae; Ji, Yong-yeon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 603-614
Persistent link: https://www.econbiz.de/10009579988
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The dynamic price-quality decision model for two successive generations of technology innovation
Chanda, Udayan - In: International journal of innovation and technology … 8 (2011) 4, pp. 635-660
Persistent link: https://www.econbiz.de/10009504014
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Do links matter? : an investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales
Hu, Nan; Tian, Gaoliang; Liu, Ling; Liang, Bin; Gao, Yunjun - In: IEEE transactions on engineering management : EM 59 (2012) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10009549688
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009485877
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The effects of a “no-haggle” channel on marketing strategies
Zeng, Xiaohua; Dasgupta, Srabana; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 434-443
Persistent link: https://www.econbiz.de/10011281401
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How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa; Engelen, Andreas; Möller, Timo; … - In: Entrepreneurship, theory and practice : ET & P 39 (2015) 5, pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
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Price tactics for a turbulent environment : a complexity theory view
Mason, Roger B. - In: International business and economics research journal 14 (2015) 1, pp. 123-134
Persistent link: https://www.econbiz.de/10010529374