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Pricing as a marketing mix element : investigating its effect on market share for supermarkets in the Ngaka Modiri Molema district of the North West province of South Africa
Belobo, Ateba Benedict; Prinsloo, Hein Johannes - In: International journal of business and economics … 3 (2014) 6, pp. 196-210
Persistent link: https://www.econbiz.de/10010508698
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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus; Spann, Martin; Zeithammer, Robert - 2014
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10010431266
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Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan; Gilmore, Audrey; Gallagher, Damian; … - In: Journal of strategic marketing 20 (2012) 7, pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
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International marketing in Europe
Szymura-Tyc, Maja (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671310
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Creating value with sales promotion strategies that a void price discounting
Ueda, Takaho - In: Visionary pricing : reflections and advances in honor …, (pp. 213-256). 2012
Persistent link: https://www.econbiz.de/10009678031
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Editorial: Strategic B2B pricing
Hinterhuber, Andreas; Liozu, Stephan M. - In: Journal of revenue and pricing management 11 (2012) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009561188
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Special issue: Strategic B2B pricing
In: Journal of revenue and pricing management 11 (2012) 1, pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
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The profit benefits of bundle pricing of complementary products
Yan, Ruiliang; Bandyopadhyay, Subir - In: Journal of retailing and consumer services 18 (2011) 4, pp. 355-361
Persistent link: https://www.econbiz.de/10009232566
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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2012
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10009685872
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A rose by any other name
Stone, Daniel B. - In: Keeping strategy on track, (pp. 159-186). 2008
Persistent link: https://www.econbiz.de/10003804237