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The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A. - In: The journal of law, economics, & organization 4 (1988) 2, pp. 305-336
Persistent link: https://www.econbiz.de/10001135833
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To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000922470
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Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
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A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar; Eliashberg, Jehoshua; Gatignon, … - In: Journal of marketing research : JMR 25 (1988) 4, pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
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Modes of foreign entry : a transaction cost analysis and propositions
Anderson, Erin - In: Journal of international business studies : JIBS ; an … 17 (1986) 3, pp. 1-26
Persistent link: https://www.econbiz.de/10001027890
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Modeling marketing interactions with application to salesforce effectiveness
Gatignon, Hubert A. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 247-257
Persistent link: https://www.econbiz.de/10001029638
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Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000907931
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Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000908295
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Competitive effects on technology diffusion
Roberston, Thomas S. - In: Journal of marketing 50 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001011996
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Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995 - Rev. version of 95/31/MKT
Persistent link: https://www.econbiz.de/10000910441