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The sure thing that flopped
Zaltman, Gerald; Zaltman, Lindsay - In: Harvard business review : HBR 86 (2008) 7/8, pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
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Ikea : entdecke deine Möglichkeiten ; Web 2.0 als Lösung für die Personalabteilung
Manger, Michael - In: Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und …, (pp. 204-215). 2007
Persistent link: https://www.econbiz.de/10003594216
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Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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Flagshipstore goes online : am Beispiel des Küchenhandels der Otto Group
Spandl, Torsten - In: Web-Exzellenz im E-Commerce : Innovation und …, (pp. 231-247). 2010
Persistent link: https://www.econbiz.de/10003955869
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Märkte / Einrichten und DIY
Axel Springer AG - Hamburg : Axel-Springer-AG, Marketing Anzeigen - Nachgewiesen 2007; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003530487
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IKEA in China : a "glocal" marketing strategy
Giunta, Veronica - In: Market entry in China : case studies on strategy, …, (pp. 73-93). 2016
Persistent link: https://www.econbiz.de/10011483030
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Market-driving strategy implementation through global supplier relationships
Elg, Ulf; Deligonul, Seyda Z.; Ghauri, Pervez N.; … - In: Industrial marketing management : the international … 41 (2012) 6, pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
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Market-Driving Strategy Implementation Through Global Supplier Relationships
Elg, Ulf - 2016
The global supplier network is becoming an increasingly important asset for many firms. If successfully managed, supplier relationships may support the firm's strategic orientation and become a sustainable advantage on the global market. A key question is thus how the firm can develop and...
Persistent link: https://www.econbiz.de/10012982356
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The changing marketing orientation within the business model of an international retailer : IKEA in China over 10 years
Burt, Steven; Dawson, John A.; Johansson, Ulf; Hultman, Jens - In: The international review of retail, distribution and … 31 (2021) 2, pp. 229-255
Persistent link: https://www.econbiz.de/10012485076
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Customer knowledge in (co)creation of product : a case study of IKEA
Koniorczyk, Grażyna - In: Journal of economics & management 22 (2015) 4, pp. 107-120
Persistent link: https://www.econbiz.de/10011534384