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An Inter-Product Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store Level Data

Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - 2020

We develop and implement a Bayesian Semi-parametric model of demand under inter-product competition that enables us to … proposed approach lends to a spatial competition interpretation in latent attribute space and helps uncover the extent to which … competition across SKUs in the latent attribute space is local or global. In a related vein, we discuss the implications of well …

Persistent link: https://www.econbiz.de/10014037743

Research on the influence of new energy vehicles industry eco-business model on brand competitiveness

Mao, Qianyu; Wang, Ruiyang; Li, Zhen - In: IEIS 2021 : Proceedings of 8th International Conference …, (pp. 24-36). 2022

Persistent link: https://www.econbiz.de/10013366619

Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations

Aggrawal, Deepti; Anand, Adarsh; Bansal, Gunjan; … - In: Operations management research : OMR ; advancing … 15 (2022) 3/4, pp. 760-772

Persistent link: https://www.econbiz.de/10013462474

Generics demand and price competition in pharmaceutical markets with heterogeneous consumers

Cavaliere, Alberto; Crea, Giovanni - 2023

Persistent link: https://www.econbiz.de/10014311007

Consumer self-design and brand competition

Gu, Zheyin; Tayi, Giri Kumar - In: Production and operations management : the flagship … 32 (2023) 8, pp. 2420-2437

Persistent link: https://www.econbiz.de/10014328689

National brand's competition with premium private labels : the role of context-dependent preferences

Choi, Seung-chan; Turut, Ozge - In: Journal of business research : JBR 165 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014333347

Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers

Du, Hang; Wei, Lai; Zhu, Qinghua - In: European journal of operational research : EJOR 306 (2023) 2, pp. 679-692

Persistent link: https://www.econbiz.de/10014279068

Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness

Della Lena, Sebastiano; Timming, Andrew R. - In: Journal of retailing and consumer services 74 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014364496

How sharing of supporters reveals competition amongst non-profit brands

Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212

Persistent link: https://www.econbiz.de/10014299237

Trade-in operations under retail competition : effects of brand loyalty

Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414

Persistent link: https://www.econbiz.de/10014340185