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31
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
32
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1998
Persistent link: https://www.econbiz.de/10001439258
Saved in:
33
Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich
Homburg, Christian
;
Krohmer, Harley
;
Workman, John P.
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10001447835
Saved in:
34
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell
-
1997
Persistent link: https://www.econbiz.de/10004552961
Saved in:
35
Fundamental changes in marketing organization : the movement toward customer-focused organizations
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
1998
Persistent link: https://www.econbiz.de/10004817978
Saved in:
36
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2000
Persistent link: https://www.econbiz.de/10004817996
Saved in:
37
2000 AMA Winter Educators' Conference
Workman, John P.
(
contributor
)
-
Winter Educators' Conference <1999, St. Petersburg, Fla.>
-
2000
Persistent link: https://www.econbiz.de/10004789606
Saved in:
38
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell
-
1997
Persistent link: https://www.econbiz.de/10004802041
Saved in:
39
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1997
Persistent link: https://www.econbiz.de/10004802046
Saved in:
40
Performance impacts of strategic consensus : the role of strategy type and market-related dynamism
Homburg, Christian
;
Krohmer, Harley
;
Workman, John P.
-
1997
Persistent link: https://www.econbiz.de/10004802055
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