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Determinanty exportnej marketingovej stratégie : analýza malých a stredných podnikov v Slovenskej Republike
Lesáková, Dagmar - In: Ekonomické rozhl'ady 37 (2008) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10003773818
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Reassessing global marketing strategy
Douglas, Susan P.; Craig, C. S. - In: International business scholarship : AIB fellows on the …, (pp. 139-153). 2008
Persistent link: https://www.econbiz.de/10003774050
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Marketing research
McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
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International marketing : text and cases
Leighton, David S. R. - 1966
Persistent link: https://www.econbiz.de/10000650335
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Strategie marketingowe korporacji transnarodowych
Nizielska, Aleksandra - 2005
Persistent link: https://www.econbiz.de/10003345065
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Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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Applications in basic marketing : clippings from the popular business press
Perreault, William D.; McCarthy, Edmund Jerome - 2005 - [10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
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Export strategy : key markets vs market spreading
Piercy, Nigel - 2009
Persistent link: https://www.econbiz.de/10003833598
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The roles of geographical indications in the internationalisation process of agri-food products
Belletti, Giovanni; Burgassi, Tunia; Manco, Elisabetta; … - In: International marketing and trade of quality food products, (pp. 201-221). 2009
Persistent link: https://www.econbiz.de/10003835824