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Building Brand Equity via Product Quality
Herrmann, Andreas; Huber, Frank; Shao, Alan T.; Bao, Yeqing - In: Total quality management & business excellence : an … 18 (2007) 5-6, pp. 531-544
Persistent link: https://www.econbiz.de/10007861486
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Nonconformity Advertising to Teens
Bao, Yeqing; Shao, Alan T. - In: Journal of advertising research 42 (2002) 3, pp. 56-65
Persistent link: https://www.econbiz.de/10006508828
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OBSERVATIONS - Shifting Advertising Appeals in Taiwan - This empirical study explains how to advertise effectively in the modem advertising industry of Taiwan. It supports the hypo...
Shao, Alan T.; Raymond, Mary Anne; Taylor, Charles - In: Journal of advertising research 39 (1999) 6, pp. 61-70
Persistent link: https://www.econbiz.de/10006517333
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Standardized advertising campaigns: Impediments encountered by European agencies
Shao, Alan T. - In: Operations research, Management science : OR MS ; the … 34 (1994) 5, pp. 487-488
Persistent link: https://www.econbiz.de/10006537986
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Agency Participants in Multicountry Advertising: A Preliminary Examination of Affiliate Characteristics and Environments
Hill, John S.; Shao, Alan T. - In: Journal of international marketing 2 (1994) 2, pp. 29-48
Persistent link: https://www.econbiz.de/10007255375
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Incumbents in a dynamic Internet related services market: Does customer and competitive orientation hinder or help performance?
Perry, Monica L.; Shao, Alan T. - In: Industrial marketing management : the international … 34 (2005) 6, pp. 590-601
Persistent link: https://www.econbiz.de/10006235953
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Market orientation and incumbent performance in dynamic market
Perry, Monica L.; Shao, Alan T. - In: European journal of marketing : EJM 36 (2002) 9, pp. 1140-1153
Persistent link: https://www.econbiz.de/10006086572
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Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation
Bao, Yeqing; Shao, Alan T.; Rivers, Drew - In: Journal of advertising research 48 (2008) 1, pp. 148-162
Persistent link: https://www.econbiz.de/10008051942
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The Innovation Funnel
Dunphy, Steven M.; Herbig, Paul R.; Howes, Mary E. - In: Technological forecasting & social change : an … 53 (1996) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10007827849
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Do's and don'ts of cross-cultural negotiations
Herbig, Paul A.; Kramer, Hugh E. - 2006
Persistent link: https://www.econbiz.de/10003410655