//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Multinationales oder globales...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internationales Marketing
5,813
International marketing
5,713
Multinationales Unternehmen
781
Marketingmanagement
764
Consumer behaviour
763
Marketing management
743
Transnational corporation
716
Konsumentenverhalten
692
Brand management
629
Markenführung
616
Welt
604
World
601
Globalization
561
Globalisierung
527
Export
456
Deutschland
447
International market entry
445
Internationaler Markteintritt
445
USA
441
Theorie
421
Theory
416
United States
410
Germany
401
Brand image
353
SME
349
KMU
347
Markenimage
345
Marketing
331
China
330
Kulturelle Identität
272
Cultural identity
270
Unternehmenserfolg
240
Firm performance
239
Brand
215
Markenartikel
211
Schwellenländer
210
Emerging economies
207
Interkulturelles Management
195
Strategisches Management
193
Advertising
191
more ...
less ...
Online availability
All
Undetermined
1,675
Free
436
Type of publication
All
Article
3,725
Book / Working Paper
2,733
Journal
73
Other
2
Type of publication (narrower categories)
All
Article in journal
2,265
Aufsatz in Zeitschrift
2,265
Aufsatz im Buch
778
Book section
778
Graue Literatur
506
Non-commercial literature
506
Hochschulschrift
355
research-article
345
Collection of articles of several authors
317
Sammelwerk
317
Thesis
288
Lehrbuch
233
Working Paper
205
Textbook
204
Arbeitspapier
189
Bibliografie enthalten
157
Bibliography included
157
Aufsatzsammlung
135
Case study
133
Fallstudie
133
Konferenzschrift
107
Dissertation u.a. Prüfungsschriften
91
Reprint
73
review-article
73
Conference proceedings
70
Amtsdruckschrift
60
Government document
60
review
52
case-report
47
Glossar enthalten
44
Glossary included
44
conceptual-paper
43
No longer published / No longer aquired
30
Handbook
29
Handbuch
29
Guidebook
22
Ratgeber
22
Statistik
21
Fallstudiensammlung
20
Mehrbändiges Werk
19
more ...
less ...
Language
All
English
5,094
German
1,089
Undetermined
180
French
48
Spanish
38
Italian
35
Polish
24
Hungarian
13
Bulgarian
6
Russian
5
Swedish
5
Lithuanian
4
Romanian
4
Czech
3
Danish
3
Dutch
3
Norwegian
3
Portuguese
2
Ukrainian
2
Arabic
1
Finnish
1
Croatian
1
Japanese
1
Slovak
1
Slovenian
1
Serbian
1
Turkish
1
more ...
less ...
Author
All
Czinkota, Michael R.
40
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
30
Douglas, Susan P.
29
Samiee, Saeed
28
Sander, Matthias
27
Meffert, Heribert
26
Diamantopoulos, Adamantios
25
Ghauri, Pervez N.
25
Griffith, David A.
25
Cavusgil, S. Tamer
24
Cateora, Philip R.
23
Swoboda, Bernhard
23
Berndt, Ralph
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
22
Leonidou, Leonidas C.
22
Zou, Shaoming
22
Mooij, Marieke K. de
21
Zentes, Joachim
21
Ryans, John K.
20
Katsikeas, Constantine S.
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Meissner, Hans Günther
18
Schlegelmilch, Bodo B.
18
Sheth, Jagdish N.
18
Steenkamp, Jan-Benedict E. M.
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Paliwoda, Stanley J.
17
Solberg, Carl Arthur
17
Terpstra, Vern
17
Backhaus, Klaus
16
Doole, Isobel
16
Voeth, Markus
16
Helsen, Kristiaan
15
Johansson, Johny K.
15
more ...
less ...
Institution
All
American Marketing Association
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
OECD
4
Springer International Publishing
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Institute of Marketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
more ...
less ...
Published in...
All
International Marketing Review
241
International marketing review
143
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
104
European Journal of Marketing
89
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing Intelligence & Planning
39
Advances in international marketing
38
Journal of international consumer marketing
33
Journal of Consumer Marketing
31
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Marketing intelligence & planning
16
Springer eBook Collection
16
Strategic Direction
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
more ...
less ...
Source
All
ECONIS (ZBW)
5,308
Other ZBW resources
585
USB Cologne (EcoSocSci)
497
RePEc
67
EconStor
29
BASE
25
OLC EcoSci
15
USB Cologne (business full texts)
7
more ...
less ...
Showing
41
-
50
of
6,533
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
The interface of international marketing and entrepreneurship research : review, synthesis, and future directions
Yang, Man
;
Gabrielsson, Peter
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011964143
Saved in:
42
Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
4
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
Saved in:
43
An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
3
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011918923
Saved in:
44
Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries
Chetty, Sylvie K.
;
Karami, Masoud
;
Martín Martín, Oscar
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 70-93
Persistent link: https://www.econbiz.de/10011924487
Saved in:
45
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
Saved in:
46
International marketing of services and developing countries
Oyewole, Philemon
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 79-91
Persistent link: https://www.econbiz.de/10011859499
Saved in:
47
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
48
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
49
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
50
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->