Narrow search
Showing 21 - 30 of 440
Cover Image
Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.; Kim, Namwoon; Srivastava, Rajendra Krishan - 2009
Persistent link: https://www.econbiz.de/10003835923
Cover Image
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Cover Image
Marketing strategy and Wall Street : nailing down marketing's impact
Hanssens, Dominique M.; Rust, Roland T.; Srivastava, … - In: Journal of marketing 73 (2009) 6, pp. 115-118
Persistent link: https://www.econbiz.de/10003901143
Cover Image
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon; Pae, Jae H.; Han, Jin K.; Srivastava, … - In: Industrial marketing management : the international … 39 (2010) 3, pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
Cover Image
Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan; Wiesel, Thorsten - In: The connected customer : the changing nature of …, (pp. 203-213). 2010
Persistent link: https://www.econbiz.de/10003951891
Cover Image
Managing brand performance : aligning positioning, execution and experience
Srivastava, Rajendra Krishan; Thomas, Gregory M. - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 465-471
Persistent link: https://www.econbiz.de/10009524441
Cover Image
Impact of component supplier branding on profitability
Worm, Stefan; Srivastava, Rajendra Krishan - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Cover Image
Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of international business studies : JIBS ; an … 46 (2015) 5, pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
Cover Image
Product recalls and the moderating role of brand commitment
Germann, Frank; Grewal, Rajdeep; Ross, William T.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Cover Image
Strategic marketing metrics to guide pathways to growth
Roberts, John H.; Srivastava, Rajendra Krishan; … - In: From Little's law to marketing science : essays in …, (pp. 49-83). 2016
Persistent link: https://www.econbiz.de/10011436072