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From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.; Kumar, Vikas; Srivastava, Rajendra … - In: Journal of service research 25 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
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Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of marketing 72 (2008) 6, pp. 49-64
Persistent link: https://www.econbiz.de/10003782418
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New perspectives on business model innovations in emerging markets
Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 815-825
Persistent link: https://www.econbiz.de/10012301268
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Special issue: managing business and innovation in emerging markets
Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2020
Persistent link: https://www.econbiz.de/10012301354
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Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
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Value creation and value appropriation
Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of creating value 8 (2022) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
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Special Issue: defining and measuring value
Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2022
Persistent link: https://www.econbiz.de/10014581519
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The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath; Pupovac, Ljubomir; Sinha, Ashish; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
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Moving the stakeholder journey forward
Hollebeek, Linda D.; Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 23-49
Persistent link: https://www.econbiz.de/10013493120