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Marketing fondamental

Vernette, Eric - 1992

Persistent link: https://www.econbiz.de/10004137349

Comparing Lead Users to Emergent‐Nature Consumers as Sources of Innovation at Early Stages of New Product Development

Hamdi‐Kidar, Linda; Keinz, Peter; Le Nagard, Emmanuelle; … - In: Journal of Product Innovation Management (2019)

Persistent link: https://www.econbiz.de/10012094819

Does digitalization create or reduce perceived global value?

Abaidi, Ibtissame; Vernette, Eric - In: Journal of Consumer Marketing 35 (2018) 7, pp. 676-687

Purpose: The internet has made it possible to diffuse totally digitized products on a very large scale. The newspaper business is one of the sectors that has been most affected by this technological revolution. Given such products’ uneven commercial success, an analysis of the literature...

Persistent link: https://www.econbiz.de/10012073684

Que valent les communications interpersonnelles? : calibrage interpersonnel des connaissances et sélection des sources de conseil

Bertrandias, Laurent; Vernette, Eric - In: Recherche et applications en marketing 27 (2012) 1, pp. 33-57

Persistent link: https://www.econbiz.de/10010199208

Co-creation with consumers : who has the competence and wants to cooperate

Vernette, Eric; Hamdi-Kidar, Linda - In: International journal of market research : JMRS ; the … 55 (2013) 4, pp. 539-561

Persistent link: https://www.econbiz.de/10009788915

Les lead-users en marketing : interrogations et nouvelles contributions psychométriques

Vernette, Eric; Bécheur, Amina; Gollety, Mathilde; … - In: Recherche et applications en marketing 28 (2013) 4, pp. 3-27

Persistent link: https://www.econbiz.de/10011448097

New developments and approaches in consumer behavior research

Balderjahn, Ingo (contributor); … - 1998

Persistent link: https://www.econbiz.de/10000975257

La publicité : théories, acteurs et méthodes

Vernette, Eric (ed.); Caumont, Daniel (contributor) - 2000

Persistent link: https://www.econbiz.de/10013287051

Increasing consumer well-being : risk as potential driver of happiness

Ayadi, Nawel; Paraschiv, Corina; Vernette, Eric - In: Applied economics 49 (2017) 43, pp. 4321-4335

Persistent link: https://www.econbiz.de/10011843178

L' appropriabilité : essai de théorisation sur le rôle de l’appropriation dans le processus d’achat d’occasion

Dehling, Aurélie; Vernette, Eric - In: Recherche et applications en marketing : RAM 35 (2020) 1, pp. 6-27

Persistent link: https://www.econbiz.de/10012164213

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