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The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing

Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...

Persistent link: https://www.econbiz.de/10011824443

Does an environmental marketing strategy influence marketing and financial performance? : a study of Indonesian exporting firms

Setiadi, Roby; Batu, Kardison Lumban; Soesanto, Harry - In: Market : review for marketing theory and practice 29 (2017) 2, pp. 177-192

Persistent link: https://www.econbiz.de/10011809198

Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia

Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10011809211

Antecedents of green market performance : a case from Southeast Asian market

Aqmala, Diana; Batu, Kardison Lumban; Kusumawardhani, Amie - In: International journal of green economics 12 (2018) 1, pp. 35-52

Persistent link: https://www.econbiz.de/10011905601

Environmental pressures and performance : an analysis of the roles of environmental innovation strategy and marketing capability

Yu, Wantao; Ramanathan, Ramakrishnan; Nath, Prithwiraj - In: Technological forecasting & social change : an … 117 (2017), pp. 160-169

Persistent link: https://www.econbiz.de/10011882864

Corporate environmental commitment and financial performance : moderating effects of marketing and operations capabilities

Hirunyawipada, Tanawat; Xiong, Guiyang - In: Journal of business research : JBR 86 (2018), pp. 22-31

Persistent link: https://www.econbiz.de/10011855192

Environmental management systems : an alternative marketing strategy for sustainability

D'Souza, Clare M.; Marjoribanks, Timothy; Young, Suzanne; … - In: Journal of strategic marketing 27 (2019) 5, pp. 417-434

Persistent link: https://www.econbiz.de/10012202764

An examination of market orientation and environmental marketing strategy : the case of Chinese firms

Wang, Yi; Shi, Si; Chen, Yang; Gursoy, Dogan - In: The service industries journal 39 (2019) 15/16, pp. 1046-1071

Persistent link: https://www.econbiz.de/10012207439

Green marketing orientation and environmental and social performance of hospitality firms in South Africa

Fatoki, Olawale - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 277-290

The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...

Persistent link: https://www.econbiz.de/10012125115

Green marketing orientation : conceptualization, scale development and validation

Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 80 (2017), pp. 236-246

Persistent link: https://www.econbiz.de/10011771507