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Strategic marketing
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Strategisches Management
19
Marketing
16
Marketingmanagement
13
Strategic management
12
Marketing management
11
Vereinigte Staaten
8
Sales management
7
Verkauf
7
Physical distribution
6
Vertrieb
6
Absatzpolitik
5
Fallstudiensammlung
5
Salesforce
5
B-to-B-Marketing
4
Business-to-business marketing
4
Relationship marketing
4
Salespeople
4
Selling
4
Verkaufspersonal
4
Absatz
3
Außendienst
3
Beziehungsmarketing
3
Field sales force
3
Management
3
Verbraucher
3
Absatzzone
2
Australia
2
Kaufleute
2
Marketing strategy
2
Marketingstrategie
2
Merchants
2
Organizational effectiveness
2
Performance
2
Performance management
2
Strategie
2
Theorie
2
Theory
2
USA
2
United States
2
Absatzplanung
1
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Undetermined
40
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Article
114
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18
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Article in journal
12
Aufsatz in Zeitschrift
12
research-article
9
Aufsatz im Buch
5
Book section
5
Lehrbuch
3
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
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2
conceptual-paper
2
review-article
2
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1
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1
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1
case-report
1
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Language
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Undetermined
81
English
50
German
1
Author
All
Cravens, David W.
130
Piercy, Nigel F.
27
Lane, Nikala
15
Low, George S.
14
Baldauf, Artur
13
Moncrief, William C.
13
Piercy, Nigel
13
LaForge, Raymond W.
12
Grant, Ken
9
Babakus, Emin
7
Ingram, Thomas N.
6
Hills, Gerald E.
5
Morgan, Neil A.
4
Woodruff, Robert B.
4
Young, Clifford E.
4
Cravens, Karen S.
3
Johnston, Mark
3
Lassk, Felicia G.
3
Marshall, Greg W.
3
Shipp, Shannon H.
3
Wagner, Udo
3
Cotham, James C.
2
Cravens, D.W.
2
Grant, Kegn
2
Johnston, Mark W.
2
Lamb, Charles William
2
Olson, Eric M.
2
Piercy, Nigel E.
2
Ranney, Gipsie B.
2
Sheth, Jagdish
2
Slater, Stanley F.
2
Stamper, Joe C.
2
Babakus, E.
1
Cotham", James C.
1
Cotham, James III
1
Crittenden, Victoria L.
1
Dielman, Terry
1
Finn, David W.
1
Grant, K.
1
Greenley, Gordon
1
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Published in...
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Business Horizons
11
Business horizons
11
European Journal of Marketing
7
European journal of marketing : EJM
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of the Academy of Marketing Science
6
Journal of Business Research
5
Journal of world business : JWB
5
Journal of World Business
4
Journal of business research : JBR
4
The Oxford handbook of strategic sales and sales management
3
British journal of management : BJM
2
Journal of business economics : JBE
2
Journal of business strategy
2
Journal of marketing
2
Journal of marketing theory and practice
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
McGraw-Hill/Irwin series in marketing
2
The marketing review
2
Advances in business marketing : a research annual
1
European Business Review
1
Handbook of relationship marketing
1
International Business Review
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of Business Strategy
1
Journal of Marketing Practice: Applied Marketing Science
1
Journal of Product & Brand Management
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of quality technology : a quarterly journal of methods, applications and related topics
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of the Society of Research Administrators
1
Long range planning : LRP ; international journal of strategic management
1
Management Science
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Marketing Intelligence & Planning
1
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Source
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ECONIS (ZBW)
42
OLC EcoSci
42
RePEc
22
Other ZBW resources
14
USB Cologne (EcoSocSci)
11
BASE
1
Showing
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132
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1
Achieving sales organization effectiveness
Cravens, David W.
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 77-101)
.
2011
Persistent link: https://www.econbiz.de/10008991524
Saved in:
2
Using contingency analysis to select selling effort allocation methods
LaForge, Raymond W.
- In:
The journal of personal selling & sales management : JPSSM
6
(
1986
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10001045421
Saved in:
3
Sales management control level and competencies : antecedents and consequences
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 459-467
Persistent link: https://www.econbiz.de/10003865365
Saved in:
4
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
5
Thinking strategically about pricing decisions
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 38-48
Persistent link: https://www.econbiz.de/10008701546
Saved in:
6
Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness
Piercy, Nigel
;
Low, George S.
;
Cravens, David W.
- In:
Journal of world business : JWB
46
(
2011
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10008779690
Saved in:
7
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Strategic sales and strategic marketing
,
(pp. 11-31)
.
2011
Persistent link: https://www.econbiz.de/10008798060
Saved in:
8
The Oxford handbook of strategic sales and sales management
Cravens, David W.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008826182
Saved in:
9
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
Saved in:
10
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
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