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Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: Industrial marketing management : the international … 38 (2009) 4, pp. 459-467

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LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219

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Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: Journal of business strategy 31 (2010) 5, pp. 38-48

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Piercy, Nigel; Low, George S.; Cravens, David W. - In: Journal of world business : JWB 46 (2011) 1, pp. 104-115

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LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Strategic sales and strategic marketing, (pp. 11-31). 2011

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Cravens, David W. (contributor) - 2011

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Cravens, David W.; Piercy, Nigel - 2009 - 9. ed.

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Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: The marketing review 10 (2010) 1, pp. 3-23

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