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Sales manager behavior-based control and salesperson performance : the effects of manager control competencies and organizational citizenship behavior
Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: Journal of marketing theory and practice 20 (2012) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10009509178
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
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Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.; Piercy, Nigel; Baldauf, Artur - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
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Strategic marketing
Cravens, David W.; Piercy, Nigel; Piercy, Nigel - 2003 - 7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
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Examining determinants of export performance in small open economies
Baldauf, Artur; Cravens, David W.; Wagner, Udo - In: Journal of world business : JWB 35 (2000) 1, pp. 61-79
Persistent link: https://www.econbiz.de/10001463362
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Improving salesforce productivity
LaForge, Raymond W. - In: Business horizons 28 (1985) 5, pp. 50-59
Persistent link: https://www.econbiz.de/10001024870
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Managementparameter und Außendienstmerkmale als Determinanten der Effektivität von Verkaufsorganisationen
Baldauf, Artur; Cravens, David W. - In: Journal of business economics : JBE 73 (2003) 4, pp. 371-405
Persistent link: https://www.econbiz.de/10001752316
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Sales force deployment
Cravens, David W. - In: Advances in business marketing : a research annual 1 (1986), pp. 67-112
Persistent link: https://www.econbiz.de/10001089425
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (ed.) - 2011
'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Persistent link: https://www.econbiz.de/10012669765