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Strategic marketing cases and applications
Cravens, David W.; Lamb, Charles W. - 1983
Persistent link: https://www.econbiz.de/10000051779
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Investigating the relationships among sales, management control, sales territory design, salesperson performance, and sales organization effectiveness
Babakus, E.; Cravens, D.W.; Grant, K.; Ingram, T.N.; … - In: International journal of research in marketing : IJRM ; … 13 (1996) 4, pp. 345-364
Persistent link: https://www.econbiz.de/10006210596
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New Organizational Forms for Competing in Highly Dynamic Environments: The Network Paradigm
Cravens, D.W.; Piercy, N.F.; Shipp, S.H. - In: British journal of management : BJM 7 (1996) 3, pp. 203-218
Persistent link: https://www.econbiz.de/10007206747
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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Strategic marketing's new challenge
Cravens, David W. - In: Business horizons 26 (1983) 2, pp. 18-24
Persistent link: https://www.econbiz.de/10003519766
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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An exploratory analysis of individual information processing
Cravens, David W. - In: Management science : journal of the Institute of … 16 (1970) 10, pp. 656-670
Persistent link: https://www.econbiz.de/10002037994
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Marketing management in an era of shortages
Cravens, David W. - In: Business horizons 17 (1974) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002038039
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Marketing strategy positioning
Cravens, David W. - In: Business horizons 18 (1975) 6, pp. 53-61
Persistent link: https://www.econbiz.de/10002038043
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Strategic marketing
Cravens, David W. - 1987 - 2. ed.
Persistent link: https://www.econbiz.de/10004153197