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Marketing in the digital age
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314
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270
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256
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246
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245
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232
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229
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228
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223
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217
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213
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209
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207
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205
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204
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203
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198
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196
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195
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195
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195
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193
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192
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191
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189
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189
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188
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186
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183
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177
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174
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168
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163
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163
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61
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61
Guerrilla
marketing
on the
Internet
: the definitive guide from the father of Guerrilla
marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
62
Walking in Memphis : testing one DMO's
marketing
strategy to millennials
Loda, Marsha D.
;
Coleman, Barbara C.
;
Backman, Kenneth
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003966084
Saved in:
63
Longitudinal study of digital
marketing
strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
64
Online corporate communications : website usability and content
García García, María
;
Carrillo-Durán, M. Victoria
; …
- In:
Journal of communication management : an international …
21
(
2017
)
2
,
pp. 140-154
Persistent link: https://www.econbiz.de/10011708042
Saved in:
65
Is your business ready for a digital future?
Kane, Gerald C.
;
Palmer, Doug
;
Phillips, Anh Nguyen
; …
- In:
MIT sloan management review
56
(
2014/15
)
4
,
pp. 37-44
Persistent link: https://www.econbiz.de/10011339906
Saved in:
66
Optimizing your digital business model
Weill, Peter
;
Woerner, Stephanie L.
- In:
MIT sloan management review
54
(
2012/13
)
3
,
pp. 71-78
Persistent link: https://www.econbiz.de/10009745368
Saved in:
67
Is your company ready for a digital future?
Weill, Peter
;
Woerner, Stephanie L.
- In:
MIT sloan management review
59
(
2018
)
2
,
pp. 21-25
Persistent link: https://www.econbiz.de/10011784625
Saved in:
68
The digital commercial revolution : U.S. business sales and the entrepreneurial exploitation of information and communications technology
Scott, John T.
- In:
The journal of technology transfer
49
(
2024
)
2
,
pp. 401-436
Persistent link: https://www.econbiz.de/10015055695
Saved in:
69
Special issue:Focus on digital
marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 288-351
Persistent link: https://www.econbiz.de/10010385977
Saved in:
70
Special issue: innovative e-
marketing
products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
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