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Influence of Consumer Demographics on Attitude Towards Branded Products : An Exploratory Study on Consumer Durables in Rural Markets
Nandamuri, Purna Prabhakar - 2012
India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce …
Persistent link: https://www.econbiz.de/10013098179
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The impact of time orientation on consumer innovativeness in the United States and India
Merchant, Altaf; Rose, Gregory; Rose, Mei - In: Journal of marketing theory and practice 22 (2014) 3, pp. 325-337
Persistent link: https://www.econbiz.de/10010392218
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Robust timing of markdowns
Dziecichowicz, Michael; Caro, Daniela; Thiele, Aurélie - 2015
Persistent link: https://www.econbiz.de/10011486957
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Length of stay for low-cost tourism
Martinez-Garcia, Esther; Raya, Josep Maria - In: Tourism management : research, policies, practice 29 (2008) 6, pp. 1064-1075
Persistent link: https://www.econbiz.de/10003775852
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Durable goods, innovation and market entry : a game-theoretic analysis
Schlindwein, Christof - 2018
Persistent link: https://www.econbiz.de/10012018991
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Time irreversibility in consumers' expenditure : an analysis of disaggregated data
Cook, Steven; Speight, Alan E. H. - In: International review of applied economics 21 (2007) 4, pp. 561-575
Persistent link: https://www.econbiz.de/10003612784
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Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective
Ajeyalemi, Oladipupo; Olarewaju, Adeniyi - In: Consumer behavior review : CBR 4 (2020) 2, pp. 66-83
Persistent link: https://www.econbiz.de/10012285273
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Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas; Wilken, Robert; Geisendorf, Sylvie - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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The impact of age structure on consumption in Canada
Cui, Xuan; Yu, Weiqiu - In: Journal of international business and economics : JIBE 18 (2018) 4, pp. 37-48
Persistent link: https://www.econbiz.de/10012051621