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Brand management
57
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Keller, Kevin Lane
161
Kotler, Philip
30
Lehmann, Donald R.
12
Edell, Julie A.
10
Hoeffler, Steve
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Lane Keller, Kevin
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Aaker, David A.
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Georgson, Mats
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Staelin, Richard
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Burke, Marian C.
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Golmohammadi, Alireza
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2
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of brand management : an international journal
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6
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Marketing management : a quarterly business management publication of the American Marketing Association
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Report / Marketing Science Institute
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Brand management ; Vol. 2
2
European Journal of Marketing
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Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
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2
wi - Wirtschaft
2
wi wirtschaft
2
Advances in corporate branding
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
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Business-to-business brand management : theory, research and executive case study exercises
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ECONIS (ZBW)
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RePEc
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1
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
2
"Das Führungsteam von Lilypad sollte vor allem Veränderungen hinter den Kulissen vornehmen, um die hotelübergreifende Auslastung zu verbessern"
Keller, Kevin Lane
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 116
Persistent link: https://www.econbiz.de/10003650478
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3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
4
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
5
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
6
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
7
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
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8
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
9
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
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10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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