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Brand value, accounting standards, and mergers and acquisitions : "the Moribund Effect"
Sinclair, Roger; Keller, Kevin Lane - In: The journal of brand management : an international journal 24 (2017) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10011724573
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The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane; Richey, Keith - In: Advances in corporate branding, (pp. 47-58). 2017
Persistent link: https://www.econbiz.de/10011584991
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Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
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Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.; Lehmann, Donald R.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip; Keller, Kevin Lane; Opresnik, Marc Oliver - 2017 - 15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
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AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V. (introduction); Keller, Kevin Lane (introduction);  … - 2016
Persistent link: https://www.econbiz.de/10011750380
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
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Introduction to the special issue-mapping the boundaries of marketing : what needs to be known
Kumar, V.; Keller, Kevin Lane; Lemon, Katherine N. - In: Journal of marketing 80 (2016) 6, pp. 1-5
Persistent link: https://www.econbiz.de/10011621573
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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Marketing perspectives on CSR initiatives : conceptual foundations and an agenda for future research
Park, Kendall; Hoeffler, Steve; Keller, Kevin Lane - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 277-296
Persistent link: https://www.econbiz.de/10014512685