Similar Search Results

Brand actions and financial consequences : a review of key findings and directions for future research

Swaminathan, Vanitha; Gupta, Sayan; Keller, Kevin Lane; … - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 639-664

Persistent link: https://www.econbiz.de/10013389216

Marketing management

Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2016 - 3rd edition

Understanding marketing management -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and...

Persistent link: https://www.econbiz.de/10013547376

Marketing management

Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.

Persistent link: https://www.econbiz.de/10013474938

Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien

Kotler, Philip; Keller, Kevin Lane; Chernev, Alexander; … - 2023 - 16., aktualisierte Auflage

Persistent link: https://www.econbiz.de/10013459247

Marketing-Management : Strategien für wertschaffendes Handeln

Kotler, Philip; Keller, Kevin Lane; Bliemel, Friedhelm - 2007 - 12., aktualisierte Aufl.

Standard-Lehrbuch für Hochschulen (alle Semester) und Wirtschaftsakademien; hinsichtlich neuerer Unternehmenskonzepte und Forschungsergebnisse aktualisiert (Vorauflage ID 33/95 - kann weiter benutzt werden). Wird ebenso häufig zitiert wie "Marketing" von Heribert Meffert (in dieser Nr.) und...

Persistent link: https://www.econbiz.de/10014004836

Marketing management in China

Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009

Persistent link: https://www.econbiz.de/10014277193

How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators

Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Journal of advertising research 62 (2022) 4, pp. 321-335

Persistent link: https://www.econbiz.de/10013531983

Ad expenditures and perceived quality : a replication and extension

Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 161-169

Persistent link: https://www.econbiz.de/10014266093

Marketing management

Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2024 - 5th European edition

"The undisputed global bestseller in marketing management that reflects changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this...

Persistent link: https://www.econbiz.de/10014518773

A framework for marketing management

Kotler, Philip; Keller, Kevin Lane - 2009 - 4. ed., internat. ed.

Persistent link: https://www.econbiz.de/10013477003