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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Vorwärtsintegration : Konzeption und Bewertung marktorientierter Integrationsstrategien
Honold, Gerlinde - 1989
Persistent link: https://www.econbiz.de/10013378495
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Status signals : a sociological study of market competition
Podolny, Joel M. - 2005
Persistent link: https://www.econbiz.de/10002435351
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Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh; Jiang, Baojun - In: Journal of retailing 93 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
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Status signals : a sociological study of market competition
Podolny, Joel M. - 2008 - 2. print., and 1. paperback print.
status affect market competition. Starting from the basic premise that status pervades the ties producers form in the … analyses of market competition across a broad array of industries--including investment banking, wine, semiconductors, shipping …
Persistent link: https://www.econbiz.de/10012685707
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Leveraging Loyalty Programs Using Competitor Based Targeting
Taylor, Wayne; Hollenbeck, Brett - 2021
Loyalty programs (LPs) are widely used by firms but not well understood. These programs provide discounts and perks to loyal customers and are costly to administer, but produce uncertain changes in spending patterns. We use a large and detailed dataset on customer shopping behavior at one of the...
Persistent link: https://www.econbiz.de/10013229304
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Marketing warfare
Ries, Al; Trout, Jack - 1986
Persistent link: https://www.econbiz.de/10000042959
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The retail electricity service business in a competitive environment
Gellings, Clark W. - In: Handbook utility management, (pp. 545-558). 2009
Persistent link: https://www.econbiz.de/10003876177
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Competitive expansion strategies between retailers : the case of Wal-Mart and Target
Chen, Andy W. - In: The international review of retail, distribution and … 31 (2021) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10012425333