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The role of interest rates in the aggregate consumption function
Weber, Warren Edward - 1969
Persistent link: https://www.econbiz.de/10002987044
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A general model for understanding organizational buying behavior
Webster jr., Frederick E.; Wind, Yoram - In: Journal of marketing 36 (1972) 2, pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
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The role of marketing research in public policy decision making
Wilkie, William L.; Gardner, David M. - In: Journal of marketing 38 (1974) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10003001587
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Determinants of consumer price sensitivity for selected supermarket products : an empirical investigation
Shilliff, Karl A. - In: Akron business and economic review 6 (1975) 1, pp. 26-32
Persistent link: https://www.econbiz.de/10002833090
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Modern marketing research : a behavioral science approach
Schreier, Fred T. - 1963
Persistent link: https://www.econbiz.de/10002790915
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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On the validity of using students as subjects in consumer behavior investigations
Shuptrine, F. Kelly - In: The journal of business : B 48 (1975) 3, pp. 383-390
Persistent link: https://www.econbiz.de/10002797101
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The role of habit formation and inventory adjustment in a dynamic demand model
Sexauer jr., Benjamin Harrison - 1975
Persistent link: https://www.econbiz.de/10002799704
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Black buyer behavior
Sexton jr., Donald E. - In: Journal of marketing 36 (1972) 4, pp. 36-39
Persistent link: https://www.econbiz.de/10002799840
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The identification of behavioral, knowledgeable, and demographic market segments of purchasers of household durables
Sibley, Stanley Dewayne - 1972
Persistent link: https://www.econbiz.de/10002806024