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From local to global competitorson the beer market
Strøjer Madsen, Erik - 2019
Persistent link: https://www.econbiz.de/10012061568
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A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew; Cesinger, Beate; Cheng, Cheng-Feng; … - In: Industrial marketing management : the international … 80 (2019), pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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Huawei's quest for global markets
Muralidhara, G. V.; Faheem, Hadiya - In: China-focused cases : selected winners of the CEIBS …, (pp. 65-80). 2019
Persistent link: https://www.econbiz.de/10012004031
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The performance of global film franchises : installment effects and extension decisions
Filson, Darren; Havlicek, James H. - In: Journal of cultural economics 42 (2018) 3, pp. 447-467
Persistent link: https://www.econbiz.de/10012007498
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Penetrating international telecommunications market : the case of Viettel
Dinh Van Toan - In: Vietnam's socio-economic development : a social science … 23 (2018) 96, pp. 32-52
Persistent link: https://www.econbiz.de/10012019933
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Hyper-localizing e-commerce strategy : an emerging market perspective
Singh, Nitish; Keating, Brendan M. - In: Emerging markets from a multidisciplinary perspective : …, (pp. 89-94). 2018
Persistent link: https://www.econbiz.de/10011825143
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Global market trends
Amone, William - 2019
Persistent link: https://www.econbiz.de/10011933425
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New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K. - In: Journal of global marketing 32 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012201002