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Export planning orientation and its antecedents : evidence from exporting IT products
Lukas, Bryan A.; Whitwell, Gregory J.; Hill, Paul - In: Journal of business research : JBR 60 (2007) 12, pp. 1282-1289
Persistent link: https://www.econbiz.de/10003571180
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When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian; Wieseke, Jan; Lukas, Bryan A.; … - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
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Marketing's reputation and influence in the firm
Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of business research : JBR 65 (2012) 3, pp. 446-452
Persistent link: https://www.econbiz.de/10009507161
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Linking service-dominant logic and strategic business practice : a conceptual model of a service-dominant orientation
Karpen, Ingo O.; Bove, Liliana L.; Lukas, Bryan A. - In: Journal of service research : JSR 15 (2012) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10009521629
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Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.; Whitwell, Gregory J.; Heide, Jan B. - In: Journal of marketing 77 (2013) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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Firm-hosted online brand communities and new product success
Gruner, Richard L.; Homburg, Christian; Lukas, Bryan A. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
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Service-dominant orientation : measurement and impact on performance outcomes
Karpen, Ingo O.; Bove, Liliana L.; Lukas, Bryan A.; … - In: Journal of retailing 91 (2015) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10010500748
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When salespeople harbor negative stereotypes of their corporate headquarters : how harmful is it and how can it be avoided
Homburg, Christian; Wieseke, Jan; Lukas, Bryan A.; … - 2010
Persistent link: https://www.econbiz.de/10008933748
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Controlling for spurious moderation in marketing : a review of statistical techniques
Daryanto, Ahmad; Lukas, Bryan A. - In: Journal of business research : JBR 144 (2022), pp. 180-192
Persistent link: https://www.econbiz.de/10013184966
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The halo model of origin images : conceptualisation and initial empirical test
Josiassen, Alexander; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 253-266
Persistent link: https://www.econbiz.de/10009780524