//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der e-loyale Kunde : Beziehung...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Unternehmen
35,601
Online-Marketing
13,231
Internet marketing
12,817
Enterprise
9,126
Deutschland
6,370
Social Web
6,131
Social web
6,124
Konsumentenverhalten
5,029
Consumer behaviour
5,023
Germany
4,480
Theorie
3,684
Theory
3,629
Electronic Commerce
2,590
Beziehungsmarketing
2,570
Relationship marketing
2,554
Management
2,351
E-commerce
2,214
Werbewirkung
2,165
Advertising effects
2,151
USA
2,108
Online-Handel
2,095
Online retailing
2,091
Werbung
1,893
Advertising
1,852
Kundenbindung
1,819
Markenführung
1,803
Viral marketing
1,798
Virales Marketing
1,796
Brand management
1,794
Organisation
1,741
Strategisches Management
1,734
United States
1,679
Internet
1,587
Marketingmanagement
1,479
Marketing management
1,427
Marketing
1,335
Innovation
1,331
Kommunikation
1,286
Aufsatzsammlung
1,160
Öffentlichkeitsarbeit
1,117
more ...
less ...
Online availability
All
Undetermined
9,310
Free
5,668
Type of publication
All
Book / Working Paper
35,413
Article
13,987
Journal
1,014
Other
7
Database
3
Type of publication (narrower categories)
All
Article in journal
10,565
Aufsatz in Zeitschrift
10,565
Hochschulschrift
4,375
Graue Literatur
3,628
Non-commercial literature
3,628
Thesis
2,862
Aufsatz im Buch
2,779
Book section
2,779
Collection of articles of several authors
2,629
Sammelwerk
2,629
Working Paper
2,182
Aufsatzsammlung
2,082
Arbeitspapier
1,992
Dissertation u.a. Prüfungsschriften
1,762
Konferenzschrift
1,195
Lehrbuch
1,057
Case study
848
Fallstudie
848
Textbook
835
Bibliografie enthalten
825
Bibliography included
825
Ratgeber
612
Guidebook
562
Conference proceedings
531
Handbook
322
Handbuch
322
Bibliographie
284
Article
278
Adressbuch
238
Festschrift
215
Directory
203
Amtsdruckschrift
188
Government document
188
Statistik
171
Verzeichnis
160
Conference paper
148
Konferenzbeitrag
148
Fallstudiensammlung
128
No longer published / No longer aquired
127
Bibliografie
121
more ...
less ...
Language
All
English
27,095
German
19,819
Undetermined
2,432
French
464
Russian
301
Polish
281
Italian
166
Spanish
132
Swedish
54
Czech
37
Dutch
29
Danish
28
Slovenian
27
Ukrainian
23
Portuguese
20
Croatian
19
Slovak
17
Hungarian
16
Serbian
13
Finnish
12
Bulgarian
9
Norwegian
9
Vietnamese
8
Arabic
7
Romanian
6
Estonian
5
Multiple languages
5
Modern Greek (1453-)
3
Lithuanian
3
Japanese
2
Kazakh
2
Latvian
2
Turkish
2
Chinese
2
Azerbaijani
1
Bosnian
1
Ancient Greek (to 1453)
1
Hebrew
1
Malay (macrolanguage)
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
95
Wohlrabe, Klaus
56
Kreutzer, Ralf T.
54
Wagner, Joachim
53
Albach, Horst
51
Wildemann, Horst
48
Laux, Helmut
41
Pfohl, Hans-Christian
40
Wiedmann, Klaus-Peter
40
Dierkes, Meinolf
39
Schnabel, Claus
39
Zerfaß, Ansgar
39
Frese, Erich
34
Schreyögg, Georg
34
Goldfarb, Avi
33
Picot, Arnold
33
Skiera, Bernd
33
Weber, Jürgen
33
Wirtz, Bernd W.
33
Pepels, Werner
32
Bamberg, Günter
31
Bloom, Nicholas
31
Coenenberg, Adolf Gerhard
31
Mertens, Peter
31
Tucker, Catherine
31
Badura, Bernhard
30
Schaltegger, Stefan
30
Bellmann, Lutz
29
Grochla, Erwin
29
Homburg, Christian
29
Krüger, Wilfried
28
Kunkel, André
28
Weichselberger, Annette
28
Bauer, Hans H.
27
Dwivedi, Yogesh Kumar
27
Huber, Frank
27
Bullinger, Hans-Jörg
26
Fritz, Wolfgang
26
Scheer, August-Wilhelm
26
Steinbuch, Pitter A.
26
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
383
National Bureau of Economic Research
195
Verlag Dr. Kovač
81
Haufe-Lexware GmbH & Co. KG
68
Edward Elgar Publishing
59
OECD
55
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
43
Verlag Franz Vahlen
43
Springer-Verlag GmbH
41
IGI Global
36
Nomos Verlagsgesellschaft
34
Erich-Schmidt-Verlag
30
Europäische Kommission
29
Springer Gabler <Firma>
27
Books on Demand GmbH <Norderstedt>
26
Institut der Wirtschaftsprüfer in Deutschland
26
Institut zur Zukunft der Arbeit <Bonn>
25
Deutschland <Bundesrepublik> / Statistisches Bundesamt
24
Deutschland / Statistisches Bundesamt
23
Europäische Kommission / Generaldirektion Unternehmen
23
Institut der Deutschen Wirtschaft Köln
22
Wiley-VCH
22
NWB Verlag
21
Information Resources Management Association
20
UVK Verlagsgesellschaft mbH
18
Verlag C.H. Beck
18
Bundesvereinigung Logistik
16
Max-Planck-Institut für Ökonomik <Jena>
15
Peter Lang GmbH
15
Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft
15
Universität Mannheim
15
W. Kohlhammer GmbH
15
Bundesverband der Deutschen Industrie
14
Shaker Verlag
14
Springer International Publishing
14
Walter de Gruyter GmbH & Co. KG
14
American Marketing Association
13
Europäische Kommission / Statistisches Amt
13
Helmut-Schmidt-Universität
13
Campus Verlag
12
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,064
Journal of business research : JBR
347
Europäische Hochschulschriften / 5
346
Springer eBook Collection
300
Ifo Schnelldienst
242
International journal of internet marketing and advertising : IJIMA
212
Journal of retailing and consumer services
203
Working paper / National Bureau of Economic Research, Inc.
197
NBER working paper series
191
Gabler Edition Wissenschaft
188
ifo Schnelldienst
168
Springer eBook Collection / Business and Economics
167
Research
148
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Lehrbuch
127
NBER Working Paper
123
International journal of advertising : the review of marketing communications
121
Discussion paper / Centre for Economic Policy Research
116
Journal of marketing communications
116
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of hospitality management
95
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
88
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Tourism management : research, policies, practice
82
Journal of promotion management : innovations in planning and applied research
79
Technological forecasting & social change : an international journal
79
Journal of internet commerce
77
Industrial marketing management : the international journal for industrial and high-tech firms
75
essentials
73
CESifo working papers
71
Electronic commerce research
71
Gabler Research
68
Psychology & marketing
67
International journal of advertising : the quarterly review of marketing communications
66
Cogent business & management
64
International journal of technology marketing : IJTMkt
63
more ...
less ...
Source
All
ECONIS (ZBW)
36,217
USB Cologne (EcoSocSci)
12,743
EconStor
576
RePEc
341
USB Cologne (business full texts)
331
ArchiDok
155
BASE
42
OLC EcoSci
17
Other ZBW resources
2
more ...
less ...
Showing
171
-
180
of
50,424
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
171
Groundswell : winning in a world transformed by social technologies
Li, Charlene
;
Bernoff, Josh
-
2008
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
Saved in:
172
Socialnomics : how social media transforms the way we live and do business
Qualman, Erik
-
2013
-
2nd Edition
Persistent link: https://www.econbiz.de/10009681860
Saved in:
173
Socialnomics : how social media transforms the way we live and do business
Qualman, Erik
-
2009
Persistent link: https://www.econbiz.de/10003815715
Saved in:
174
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
175
Internet world business : dein Commerce-Magazin
München : Ebner Media Group GmbH & Co. KG
;
2005-[?]: …
;
…
-
2005,11 - 2023,3/4
Persistent link: https://www.econbiz.de/10003148639
Saved in:
176
Unsere Kommunikation der Zukunft : BLOGS, der Meilenstein in der Direktvermarktung
Scoble, Robert
;
Israel, Shel
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400820
Saved in:
177
Das E-CRM-Praxisbuch : was Sie über Customer-relationship-Management im Internet wissen müssen
Zingale, Alfredo
;
Arndt, Matthias
-
2002
Persistent link: https://www.econbiz.de/10001639679
Saved in:
178
Online-Marketing in deutschen
Unternehmen
: Einsatz - Akzeptanz - Wirkungen
Rengelshausen, Oliver
-
2000
Persistent link: https://www.econbiz.de/10001461009
Saved in:
179
Internet commerce : digital models for business
Lawrence, Elaine
(
contributor
)
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001525063
Saved in:
180
10 Erfolgsfaktoren im e-business : die Strategien der Gewinner ; eine Analyse neuer Geschäftsansätze im Internet
2000
Persistent link: https://www.econbiz.de/10001474639
Saved in:
First
Prev
14
15
16
17
18
19
20
21
22
23
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->