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Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing 72 (2008) 3, pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
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Parameter estimation in marketing models in the presence of multicollinearity : an apllication of ridge regression
Mahajan, Vijay; Jain, Arun K.; Bergier, Michel - 2007
Persistent link: https://www.econbiz.de/10003540679
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Form versus function : how the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing research : JMR 44 (2007) 4, pp. 702-714
Persistent link: https://www.econbiz.de/10003569776
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Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
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Microfinance in India : a state of the sector report, 2007
Ghate, Prabhu B.; Gunaranjan, Sai; Mahajan, Vijay; … - 2008
Persistent link: https://www.econbiz.de/10008655987
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Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
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Driven to be good : a stakeholder theory perspective on the drivers of corporate social performance
Brower, Jacob; Mahajan, Vijay - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 313-331
Persistent link: https://www.econbiz.de/10010231769
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Microfinance in India : lessons from the Andhra crisis
Mahajan, Vijay; Navin, T. - In: Microfinance 3.0 : reconciling sustainability with …, (pp. 1-12). 2013
Persistent link: https://www.econbiz.de/10010374712
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Den arabischen Konsumenten verstehen
Mahajan, Vijay - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 66-73
Persistent link: https://www.econbiz.de/10009783393