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Corporate branded spaces : a glance at today's diversity and some historic origins
Bielzer, Louise - In: Branded spaces : experience enactments and entanglements, (pp. 89-108). 2013
Persistent link: https://www.econbiz.de/10010127899
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Branding views marketing : lessons to learn for destination management
Gronau, Werner; Adjouri, Nicholas - In: Branded spaces : experience enactments and entanglements, (pp. 63-73). 2013
Persistent link: https://www.econbiz.de/10010127901
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A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
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People : the most important marketing asset of territories
Correira, Ricardo Fontes; Brito, Carlos Henrique … - In: Inventi impact: retailing & consumer services (2020) 4, pp. 208-217
Persistent link: https://www.econbiz.de/10012416510
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An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries
Kaefer, Florian - 2021 - 1st ed. 2021.
Germany -- Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction -- Rebecca Smith on Country Branding in New …
Persistent link: https://www.econbiz.de/10012496312
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Identity of place in the branding of small and medium-sized communes
Dudek-Mańkowska, Sylwia - In: Olsztyn economic journal 14 (2019) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10012221683
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Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland
Kiryluk, Halina; Glińska, Ewa; Barkun, Yauheniya - In: Oeconomia Copernicana 11 (2020) 2, pp. 289-307
Persistent link: https://www.econbiz.de/10012292003
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Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar; Dey, Dipanjan Kumar - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
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Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students
Agnes, Urbanne Treutz - In: SocioEconomic challenges : SEC 4 (2020) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10012295241
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Nation branding as sustainability governance : a comparative case analysis
Frig, Meri; Sorsa, Ville-Pekka - In: Business & society 59 (2020) 6, pp. 1151-1180
Persistent link: https://www.econbiz.de/10012262859