Narrow search
Showing 141 - 150 of 75,908
Cover Image
Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross; Moodie, Crawford; Eadie, Douglas; … - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 265-275
Persistent link: https://www.econbiz.de/10008652346
Cover Image
Enhancing social-based marketing implementation of food business in Thailand : how does it affect business performance?
Nurittamont, Wasutida; Ussahawanitchakit, Phapruke - In: Journal of international business and economics : JIBE 10 (2010) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10008658565
Cover Image
Ethical challenges in commercial social marketing
Anker, Thomas Boysen; Kappel, Klemens - In: The SAGE handbook of social marketing, (pp. 284-297). 2011
Persistent link: https://www.econbiz.de/10009380556
Cover Image
Communications in social marketing
Alden, Dana; Basil, Michael D.; Deshpande, Sameer - In: The SAGE handbook of social marketing, (pp. 167-177). 2011
Persistent link: https://www.econbiz.de/10009380669
Cover Image
The social marketing mix - a critical review
Peattie, Kenneth J.; Peattie, Sue - In: The SAGE handbook of social marketing, (pp. 152-166). 2011
Persistent link: https://www.econbiz.de/10009380680
Cover Image
Segmentation and targeting
Lotenberg, Lynne Doner; Schechter, Carol; Strand, John - In: The SAGE handbook of social marketing, (pp. 125-135). 2011
Persistent link: https://www.econbiz.de/10009380687
Cover Image
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig; Kotler, Philip - In: The SAGE handbook of social marketing, (pp. 80-94). 2011
Persistent link: https://www.econbiz.de/10009380705
Cover Image
Market orientation in nonprofit organizations : innovativeness, resource scarcity, and performance
Modi, Pratik - In: Journal of strategic marketing 20 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009510633
Cover Image
Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng; Chao, Paul; Huang, Guang - In: International marketing review 26 (2009) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
Cover Image
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497