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Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
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Marketing mistakes and successes
Hartley, Robert F.; Claycomb, Cindy - 2014 - 12., ed.
Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs … was written, both to the company and even to some of the individuals involved. Learning Insights help marketing …
Persistent link: https://www.econbiz.de/10010248945
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On the changing role of marketing within the firm
Koster, John M. D. - In: International journal of economics, finance and … 1 (2013) 3, pp. 145-150
Persistent link: https://www.econbiz.de/10010251810
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The rhetoric of managed contagion : metaphor and agency in the discourse of viral marketing
Miles, Chris - In: Marketing theory 14 (2014) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10010255574
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Brand Islam : the marketing and commodification of piety
Shirazi, Faegheh - 2016 - First edition
Persistent link: https://www.econbiz.de/10011434991
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Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle; Daellenbach, Urs S.; Davenport, Sally; … - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 2, pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
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Exploring the 'cultural tourism-sustainable development' nexus : the case of Croatia
Demonja, Damir; Gredičak, Tatjana - In: Analele ştiinţifice ale Univerşităţii Alexandru … 61 (2014) 2, pp. 161-179
Persistent link: https://www.econbiz.de/10011439648
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Harris, Lloyd C.; … - 2016 - 6., aktualisierte Auflage
Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer …, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und …
Persistent link: https://www.econbiz.de/10011443764
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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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Rapid growth of marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011445017