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Prosperity of marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011445018
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Business, industrial marketing and uncertainty
Merigo, Jose Maria; Gil Lafuente, Ana María; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 325-327
Persistent link: https://www.econbiz.de/10011523957
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126
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Successful multi-channel strategy : mixing marketing and logistical issues
Jeanpert, Sophie; Paché, Gilles - In: Journal of business strategy 37 (2016) 2, pp. 12-19
Persistent link: https://www.econbiz.de/10011529093
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Unprofitable customers in business markets
Henrich, Michael - 2014
Persistent link: https://www.econbiz.de/10011529551
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Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.; Neville, Benjamin A. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
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Marketing : Einführung mit Fallbeispielen und Übungsaufgaben
Götte, Sascha - 2017 - 2. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011530970
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Preface
Montesano, Aldo; Roncaglia, Alessandro - In: Italian economic journal 1 (2015) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011532854
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Marketing in a time of toxic leadership
Boddy, Clive Roland; Croft, Robin - In: Qualitative market research : an international journal 19 (2016) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011535861