's (Product, Price, Place & Promotion). And that important aspect is innovation (A concept evolved by Michael Gerber, a few years … ago).Many organisations are not great at innovation. Often, rules are followed too rigidly, seriously limiting the … & standing for something unique. This methodology is the key behind major marketing success. Behind most of successes in business …

Marketing of new products as an important part of the commercialization process, plays a critical role in the success … marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new … products, by studying the Iranian Football Premier League as a context for cooperative marketing alliances among football clubs …